You already recognise that policy work means nothing if perception is not set. But, as your policy people work their tails off fighting fires with their know-how, clout, and connections, you are dying to help them beyond simply writing reactive statements that don’t seem to make a dent in changing the perception that you all hoped they did.

As you approach this work week and start entertaining the idea of what an in-house newsroom for your organisation would look like, you will soon realise that...

As you all know, any communications work starts with strategy. And I love seeing so many communicators in Brussels come up with creative strategies to help their organisations meet their overarching goals. Kudos to you!

With everything happening in the world, today might seem like an unusual time to discuss a communications tactic, specifically an in-house newsroom. But, then again, it’s also quite timely given the current global events and the impact they have on people’s lives (including their mental health).

Communications professionals working in the not-for-profit sector have arguably one of the most difficult tasks in their organizations: How to keep their nonprofits relevant in a world taken by the ice bucket challenge one day and the Ebola outbreak the next.

Authenticity has not always been a central theme in the advocacy community around the world. But recently I’ve noticed a change. After speaking at a luncheon in Brussels, writing an op-ed, and speaking with a number of people in the advocacy community, I have realised that advocates around the world are now stepping up and asking the “how” behind authenticity.