Online safety | Strategic Communications | D&I

I can already hear you think, “Oh no, Shweta, not another shiny object in the Brussels policymaking landscape! It’s challenging enough to persuade the powers that be to engage in better social media tactics, creative EP exhibitions, host events that are not just panel discussions, and press releases that are not really press releases. Why are you bringing up gamification? It's going to be so hard to convince my colleagues. Just thinking about it is getting me exhausted.” Remember, every new communication tactic starts as a 'shiny new object"—until it doesn’t.

You've joined an organisation within a niche sector—one with a unique value proposition tailored for MEPs who truly understand its nuances. Yet, despite the wealth of opportunities your sector offers, it often gets overshadowed by "sexier" industries. As you assess your organisation's online presence, you see your organisation's underutilised blog. Recognising the power of storytelling and direct communication, you're poised to revive this dormant asset.

So, the looming question is: Now what?

In the bustling world of EU policy communication, merely thinking of creative strategies like gamification often triggers a wave of skepticism. Are these just flashy gimmicks, or do they genuinely bolster our ability to make a mark and drive influence? As we aim to differentiate our industry from others or to be heard in the already noisy environment, many of us are embracing creativity, not just to boost awareness, but to transform perceptions and mindsets. So why, you might ask, should we not dismiss those who are getting creative and delivering impactful results?